A gentle Introduction to the TIMi Suite

The TIMi Academy gathers tutorials, training videos and technical resources to help you understand data preparation, predictive analytics and large-scale data processing.

Introduction to the TIMi Suite


Start with the basics

The best way to start learning the TIMi Suite is to follow the introductory training videos dedicated to Anatella and the analytics workflow.

These tutorials cover the essential concepts needed to manipulate and analyze data efficiently.

How to install TIMi/Anatella on a computer?


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Your first Anatella data transformation


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How to put your Anatella graphs in production


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Core Data Concepts

Understanding data engineering and analytics

The Academy also explains the fundamental concepts behind modern data infrastructures.

These resources help users understand how analytical systems work and how to design efficient data architectures.

Topics include:

Data Integration (ETL)

Data Warehousing

Reporting & BI

CRM softwares

Each topic explains both the technical concepts and the practical applications in real organizations.

Advanced Analytics

2 different approaches

Analytical CRM can be classified in 2 categories: Analytical CRM tools based on segmentation techniques and Analytical CRM tools based on predictive techniques.

By its very nature, segmentation is a technique well-adapted for exploratory work. In opposition, predictive analytics is discriminatory in nature. Analytical CRM tools based on predictive techniques usually generates a higher ROI for marketing campaigns.

Of the utility of the test dataset

When comparing the accuracy of 2 different predictive models to know which predictive model is the best one (the one with the highest accuracy & the highest ROI), you must compare ONLY the “lift curves computed on the TEST dataset” and if possible, use always the same TEST dataset.

Not all lifts are born equal

When we are constructing a model that makes no mistakes on the “training dataset”, we obtain a model that doesn’t perform well on unseen data.

The “generalization ability” of our model is poor. The predictive model is using some information there were in reality noises. This phenomenon is named “Over-fitting”.

A model that “overfits” the data can have an accuracy of 100% when applied on the learning set.

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